Ways Video Encoder Performance Impacts Video Experience Mark Donnigan VP Marketing Beamr

Read the original LinkedIn article here: How Video Encoder Computing Efficiency Can Impact Streaming Service Quality


Mark Donnigan is Vice President of Marketing for Beamr, a high-performance video encoding technology company.

Computer system software application is the bedrock of every function and department in the business; accordingly, software application video encoding is essential to video streaming service operations. It's possible to enhance a video codec execution and video encoder for two however hardly ever three of the pillars. It does state that to deliver the quality of video experience consumers anticipate, video distributors will require to evaluate business options that have been efficiency enhanced for high core counts and multi-threaded processors such as those offered from AMD and Intel.

With so much upheaval in the circulation model and go-to-market organisation plans for streaming home entertainment video services, it may be tempting to press down the priority stack selection of brand-new, more efficient software video encoders. With software application consuming the video encoding function, calculate performance is now the oxygen needed to grow and win versus a significantly competitive and congested direct-to-consumer (D2C) marketplace.

How Video Encoder Computing Efficiency Can Impact Streaming Service Quality

Up until public clouds and common computing turned software-based video operations mainstream, the procedure of video encoding was carried out with purpose-built hardware.

And after that, software ate the hardware ...

Marc Andreessen, the co-founder of Netscape and a16z the famous equity capital firm with investments in Foursquare, Skype, Twitter, box, Lyft, Airbnb, and other similarly disruptive business, penned a post for the Wall Street Journal in 2011 entitled "Why Software application Is Eating The World." A version of this post can be found on the a16z.com website here.

"6 years into the computer revolution, four decades because the innovation of the microprocessor, and twenty years into the rise of the modern-day Web, all of the innovation required to change industries through software application finally works and can be extensively provided at international scale." Marc Andreessen
In following with Marc Andreessen's prophecy, today, software-based video encoders have actually practically completely subsumed video encoding hardware. With software application applications devoid of purpose-built hardware and able to run on common computing platforms like Intel and AMD based x86 machines, in the data-center and virtual environments, it is entirely accurate to say that "software application is consuming (or more appropriately, has actually consumed) the world."

However what does this mean for a technology or video operations executive?

Computer system software is the bedrock of every function and department in the enterprise; accordingly, software video encoding is vital to video streaming service operations. Software video encoders can scale without needing a linear increase in physical area and energies, unlike hardware.

When handling software-based video encoding, the three pillars that every video encoding engineer should resolve are bitrate effectiveness, quality conservation, and calculating efficiency.

It's possible to enhance a video codec implementation and video encoder for two however seldom three of the pillars. A lot of video encoding operations hence focus on quality and bitrate efficiency, leaving the calculate performance vector open as a sort of wild card. As you will see, this is no longer a competitive technique.

The next frontier is software application computing performance.

Bitrate efficiency with high video quality needs resource-intensive tools, which will lead to slow operational speed or a substantial increase in CPU overhead. For a live encoding application where the encoder must operate at high speed to reach 60 frames-per-second (FPS), a compromise in bitrate effectiveness or outright quality is often required.

Codec complexity, such as that needed by HEVC, AV1, and the upcoming VVC, is outpacing bitrate effectiveness advancements and this has created the requirement for video encoder performance optimization. Put another way, speed matters. Typically, this is not a location that video encoding professionals and image researchers require to be worried with, but that is no longer the case.

Figure 1 shows the advantages of a software encoding implementation, which, when all attributes are normalized, such as FPS and objective quality metrics, can do two times as much work on the exact very same AWS EC2 C5.18 xlarge instance.

In this example, the open-source encoders x264 and x265 are compared to Beamr's AVC and HEVC encoders, Beamr 4, and Beamr 5.

No alt text offered this image
For services needing to encode live 4Kp60, one can see that it is possible with Beamr 5 however not with x265. Beamr 5 set to the x264 equivalent 'ultrafast' mode can encode 4 individual streams on a single AWS EC2 C5.18 xlarge instance while x265 operating in 'ultrafast' can not reach 60 FPS at 4K. As you can see in this poignant example, codec efficiency is directly related to the quality of service as an outcome of less makers and less complex encoding structures required.

For those services who are mainly worried about VOD and H. 264, the best half of the Figure 1 graphic shows the performance benefit of a performance enhanced codec implementation that is set up to produce very high quality with a high bitrate efficiency. Here one can see up to a 2x benefit with Beamr 4 compared to x264.

Video encoding calculate resources cost real cash.

OPEX is thought about carefully by every video supplier. Suppose home entertainment experiences like live 4K streaming can not be provided dependably as a result of a mismatch in between the video operations capability and the expectation of the consumer. Keeping in mind that numerous mobile devices offered today are capable of 1440p if not 4K display. And customers are wanting material that matches the resolution and quality of the gadgets they bring in their pockets.

Since of efficiency constraints with how the open-source encoder x265 makes use of compute cores, it is not possible to encode a live 4Kp60 video stream on a single maker. This does not mean that live 4K encoding in software isn't possible. But it does say that to deliver the quality of video experience customers expect, video distributors will require to evaluate commercial options that have actually been efficiency optimized for high core counts and multi-threaded processors such as those available from AMD and Intel.

The requirement for software application to be optimized for higher core counts was just recently highlighted by AMD CTO Mark Papermaster in an interview with Tom's Hardware.

Video suppliers desiring to use software for the flexibility and virtualization options they supply will encounter overly complicated engineering difficulties unless they pick encoding engines where multi-processor scaling is native to the architecture of the software encoder.
Here is a short article that shows the speed benefit of Beamr 5 over x265.

Things to believe about concerning computing performance and efficiency:

Do not chase the next more sophisticated codec without considering initially the complexity/efficiency quotient. Dave Ronca, who led the encoding team at Netflix for 10 years and recently left to join Facebook in a similar capability, just recently released an outstanding article on the topic of codec intricacy entitled, "Encoder Intricacy Hits the Wall." It's tempting to believe this is just a problem for video streamers with tens or hundreds of millions more info of subscribers, the very same compromise factors to consider must be thought about regardless of the size of your operations. A 30% bitrate cost savings for a 1 Mbps 480p H. 264 profile will return a 300 Kbps bandwidth savings. While a 30% cost savings at 1080p (H. 264), which is encoded at 3.5 Mbps, will give more than triple the return, at a 1 Mbps savings. The point is, we need to carefully and systematically consider where we are spending our calculate resources to get the maximum ROI possible.
A commercial software application service will be constructed by a dedicated codec engineering team that can balance the requirements of bitrate performance, quality, and compute efficiency. Exactly why the architecture of x264 and x265 can not scale.
Firmly insist internal teams and consultants carry out calculate performance benchmarking on all software encoding solutions under factor to consider. The 3 vectors to measure are outright speed (FPS), individual stream density when FPS is held consistent, and the total number of channels that can be developed on a single server utilizing a nominal ABR stack such as 4K, 1080p, 720p, 480p, and 360p. All encoders need to produce similar video quality throughout all tests.
With so much turmoil in the circulation model and go-to-market service strategies for streaming entertainment video services, it may be tempting to press down the priority stack choice of new, more efficient software video encoders. With software eating the video encoding function, calculate efficiency is now the oxygen required to prosper and win against a progressively competitive and crowded direct-to-consumer (D2C) market.

You can try Beamr's software video encoders today and get up to 100 hours of totally free HEVC and H. 264 video transcoding monthly. CLICK ON THIS LINK

Leave a Reply

Your email address will not be published. Required fields are marked *