In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other facts regarding modern-day B2B marketing. We review how the purchasing journey is now entirely fragmented and the way that neighborhood structure can assist online marketers retake control of the discovery a… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other facts regarding modern B2B advertising and marketing. We review exactly how the buying journey is now totally fragmented and also the manner in which neighborhood structure can assist marketing professiona… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other facts concerning modern B2B marketing. We discuss how the buying journey is currently totally fragmented as well as the way that area structure can help online marketers retake control of the discovery and al… Read More